Humans are considered the smartest species on planet earth delivering devastating blows to it’s creator so I consider us THE SMARTEST MISTAKE of Mother Nature.
I will not talk about other industries, I will only talk about the fashion industry of which I have very little knowledge about. The things that I have understood so far about this industry is that it is contributing to the environmental damage in a significant margin.
And just because of this fast fashion, every fashion today is ending up in landfills in a very short amount of time. So as far as I have I learned the causes of environmental damage from fashion industry is excessive production and short life span of all the products that you see today.
Many brands and manufacturers say that our products are made from recycled materials and with sustainable practices but the reality is “Nothing is truly recycled and sustainable”, recycling a product would take the exact amount of resources and infrastructure as a freshly made material. So it can never be a sustainable practice.
In short, as far as I understand sustainability is to “Create Less but to Create Best” so that the products can last for a long time and that can be the only path of becoming sustainable.
And because of that reason we created this company to serve the brands those who truly care and values Quality over Quantity and Profit.